Galaxy Chocolate
Art Direction / Package Design







The goal of this project was to reimagine the famous Galaxy brand's chocolate bar packaging; to transform it into a memorable and unique buying experience.
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Featuring a vibrant, original illustration intended to embody the beauty, depth and interconnectedness of the earth, space, and all the realms within; the new package design encompasses a sense of storytelling, and fosters a memorable experience.
As the central focus of the illustrated wrapper, the female character is the galaxy, embodied- she lovingly holds the earth in her hands, and fosters a feeling of kinship and harmony.
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I wanted a central maternal character who would represent strength and protection, as well as nurturing, unity, and enduring love; a symbol for the love which ties all of the existence together as one.