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Twinkle Smush
Conceptualization, logo design, brand identity \\
Video creative direction.
The concept: a cool & quirky, contemporary brand, with quality ingredients + innovative & unhinged flavors combinations.
What once started out as my very first AOL screen name in the 90s, became the name for an imagined ice cream brand, and branding exercise: Twinkle Smush.
I wanted to create something that I really hadn't seen before, and that is an ice cream brand with style, and something out of the ordinary.
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